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Solution Brief: Reaching the Right Audience Through Digital Signage

Maximize Advertising and Reach Right Audience

Consumers watching advertisements in stores, airports or just about anywhere probably don’t realize that some digital signage systems help advertisers gauge their interest. Equipped with cameras and anonymous facial-recognition software, these systems detect personal features and determine whether consumers pay attention to the display, just glance or ignore it completely. With this capability, called ‘anonymous video analytics,’ advertisers also can target specific demographic groups by displaying ads that are compelling to viewers. For example, the systems can dynamically change their content if the audience is male, female, a senior, or a family. By accurately identifying their target audience, these digital signage systems help advertisers reach the right customers, with the right content, at the right time.

Read more about the Maximize Advertising and Reach Right Audience Solution Brief: http://www.intel.com/content/www/us/en/retail/digital-signage-core-amt-audience-brief.html

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