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Video Analytics for Digital Signage Deployments

White Paper: Three insights from video analytics data gauge the efficacy of marketing campaigns.

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Video Analytics for Digital Signage Deployments

Marketing wisdom says that if a campaign delivers the right message to the right people, assuming they are in the right environment at the right time, success will result.

Determining whether the formula worked may not be so easy. Gauging effectiveness traditionally entails poring over sales figures, interviewing consumers and old-fashioned observation, all of which can be tedious, time consuming and, ultimately, inaccurate. The difficulty increases when marketers try to isolate particular components of a strategy, or the efficacy of a certain technology.

Those challenges routinely face stakeholders in digital signage deployments. The executive considering the cost and complexity of an installation eventually needs to be assured there is payoff in increased sales, customer experience, or both. Marketers who place ads on networks of screens want to know how many people see them, and even what the demographics are of those transient audiences.

Read the Video Analytics for Digital Signage Deployments White Paper: http://www.intel.com/content/www/us/en/retail/digital-signage-video-analytics-paper.html