For most businesses, success depends upon knowing customers and providing what they want. For the vending industry, this is easier said than done because customers typically serve themselves from unattended machines, and consequently, vending operators rarely engage them directly. To overcome this hurdle, Costa Coffee, the UK’s market leader and the world’s second largest coffee chain, is implementing anonymous viewer analytics (AVA) with the goal of providing their customers with an unprecedented user experience and level of product customization.
This solution blueprint discusses how the Costa Express* CEM-200 concession delivers a full experience, self-serve café, where the London espresso bar meets contemporary Italian design and Intel® retail solutions technology. This solution helps Costa strengthen pricing power, offer customers the right product mix, increase sales per transaction and improve operating margins.