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For most businesses, success depends upon knowing customers and providing what they want. In the vending industry, this is easier said than done because customers typically serve themselves from unattended machines, and consequently, vending operators rarely engage them directly.
To overcome this hurdle, Costa Coffee, the UK’s market leader and the world’s second largest coffee chain, is implementing anonymous viewer analytics (AVA) with the goal of providing their customers with an unprecedented user experience and level of product customization. This solution, called the Costa Express* CEM-200 concession, is a full experience, self-serve café that integrates touchscreens, cashless payment, telemetry, near-field communications and digital signage, among other enhancements.

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