Gen-Z Craves a Dynamic Laptop Experience—Intel and Samsung Deliver

Gen-Z & the PC: Dynamic Experiences, High Expectations:

  • As the first full generation of digital natives, Gen-Z spends more time on the PC across a more dynamic set of experiences than other generations, from communicating for work and school (48%) to watching videos (42%) to video chatting (33%), casual gaming (31%) and more.

  • To enable these experiences, Gen-Z expects thinner, lighter and more responsive laptops, with longer battery life, immersive graphics, adaptive features and seamless connections to other devices.

  • The Samsung Galaxy Book Pro and Galaxy Book Pro 360, part of the Galaxy Book series, are ideal fits for the performance, mobility and adaptability that Gen-Z wants.

  • The Samsung Galaxy Book Pro is the world’s thinnest Intel® Evo™ platform-based laptop,1 and the Galaxy Book Pro 360 is among the thinnest and lightest. Both are verified for responsiveness, instant wake and battery life, with custom Bluetooth-enabled Samsung SmartThings Find and cellular connectivity.


A Generational Change for Laptops?

Gen-Z is moving into the spotlight. This generation is redefining expectations for everything from culture and entertainment to the workplace and society. These trends converge on the PC, where this generation turn to work, learn, game, connect, create content and more.

So, what does Gen-Z want from the PC? To find out, Intel conducted research on their real-world needs. It’s this human-centered approach that is at the core of the Intel® Evo™ platform.

Here’s what we’ve learned about Gen-Z and the PC—and how we worked with Samsung to deliver on that expectation:

DYNAMIC EXPERIENCES: Gen-Z spends more time on a wider range of PC experiences than other generations.

There’s sometimes a misperception that Gen-Z is exclusively focused on their phones, with less interest in the PC. Our research shows Gen-Z spends more time on their laptops than other generations.2 3 They also use their laptops for a wider range of experiences, including sending work and school emails, watching TV and movies, listening to music, gaming, coding, video chatting and more.4

This means Gen-Z rely on full PC platforms that enable them to do the things that matter the most to them, without compromise. Intel® Evo™ platform-verified designs, have been designed and tested for exactly these kinds of needs. They deliver incredible responsiveness, over 9 hours of battery life,5 instant wake and best-in-class wireless and wired connectivity,6 all verified under real-world conditions.

Gen-Z also expects their PC to enable seamless interactions across all of their devices. As part of the Samsung Galaxy Book series, the Galaxy Book Pro and Galaxy Book Pro 360 provide a continuous experience with Samsung phones, tablets and other devices, enabling people to use and manage apps across devices. Samsung also worked with Intel to customize the Bluetooth driver and firmware for SmartThings Find, so people can easily locate their Galaxy Book Pro or Galaxy Book Pro 360.

HIGHER EXPECTATIONS: Gen-Z wants to do it all—and expects the same from their technology.

As the first full generation of digital natives, Gen-Z expects every aspect of their PC experience to be smooth, immersive and adaptive—because their PC is an extension of their daily lives. Of people who bought a laptop in the past six months, those classified as Gen-Z are more likely to still want their new laptop to have longer battery life, faster performance, better graphics and thinner and lighter form factors.7 This suggests some of today’s laptops aren’t meeting all the needs of Gen-Z.

The Samsung Galaxy Book series is designed to meet and surpass the highest expectations. The Samsung Galaxy Book Pro and Galaxy Book Pro 360 are among the thinnest and lightest laptops available, at less than 12mm thin and under 2.5 pounds, with 11th Gen Intel® Core™ processors for intelligent performance and revolutionary graphics. Plus, the Samsung Galaxy Book Pro 360 is 5G-enabled for even greater freedom and mobility, while the Galaxy Book Pro is LTE-enabled. And both are Intel® Wi-Fi 6E ready, which is nearly 3x faster than standard Wi-Fi.8

A MULTIMEDIA WORLD: Gen-Z lives in a world of video, social media, gaming and online content.

A growing number of those in Gen-Z are using their PCs to create and edit short videos, share multimedia content and express their creativity. Our research backs this up. Of Gen-Z’s top 10 laptop activities, seven involve multimedia content.4

To bring these experiences to life, a laptop needs immersive graphics, fast connectivity and powerful performance. But that can also quickly drain battery. The Samsung Galaxy Book Pro and Galaxy Book Pro 360 offer stunning graphics on a full-touch AMOLED display, but with all-day battery for hours of immersion.

THE FUTURE OF THE PC: How Understanding Gen-Z Can Drive Innovation

Understanding Gen-Z matters for our industry. This group expects more from their digital experiences, which are deeply integrated into their lives and daily activities. The result is a higher standard for PC experiences and a driver for innovation.

By asking Gen-Z how they use their PC and what they want next, we can elevate laptop experiences for everyone.

That’s why Intel is going to keep conducting research and collaborating with Samsung and other OEM partners so new technologies can stay a step ahead.

Read how Intel® Evo™ started based on human-centered research. For all stories about mobile innovation, visit here.

Legal and Disclaimers

Performance varies by use, configuration and other factors. Learn more at

Performance results are based on testing as of dates shown in configurations and may not reflect all publicly available updates.

Intel does not control or audit third-party data. You should consult other sources to evaluate accuracy.

제품 및 성능 정보


11.2mm 두께. 2021년 4월 28일 기준 가장 얇은 두께의 인텔® Evo™ 플랫폼 기반 노트북.


데이터는 미국, 중국 본토 및 독일의 최신 노트북 구매자를 대상으로 집계되었습니다. 2021년 2월 2일 기준.


데이터는 자체 구매한 "소비자"용으로(회사 제공 포함 안 됨) 18세 미만의 어린이를 대신해 구매한 부모님을 포함하지 않습니다.


"이 [장치]에서 최소 일주일에 1번 이상 수행하는 활동은 무엇인가요?"란 질문에 대한 응답


Google Chrome*, Google G-Suite*, Microsoft Office 365*, YouTube* 및 Zoom* 등 다수의 클라우드 기반 및 로컬 앱, 웹 페이지로 구성된 전형적인 사용 환경에서 일정 시간 비사용 기간까지 포함하여 워크로드를 수행하면서 배터리 수준 100%에서 치명적으로 낮은 수준까지 떨어지는 시간을 측정하였습니다. 802.11 무선에 연결,  Windows* 10 및 250-nit LCD 화면 밝기 등의 하드웨어 구성 하의 노트북을 대상으로 테스트를 수행하였습니다. 2020년 8월 수행한 테스트 결과로서 개별 노트북의 성능을 보장하지는 않습니다. 전력 및 성능은 사용, 구성 및 기타 요인에 따라 다를 수 있습니다.에서 더 자세한 정보를 확인하십시오.


인텔® Wi-Fi 6(Gig+) 제품은 일반적인 노트북 Wi-Fi제품에 가장 빠른 최대 속도를 지원합니다. Thunderbolt™ 4는 eSATA, USB 및 IEEE 1394 Firewire*를 포함한 다른 노트북 I/O 연결 기술과 비교하여 40Gb/s로 노트북에서 사용할 수 있는 가장 빠른 포트입니다. 성능은 사용, 구성 및 기타 요인에 따라 다릅니다.


"현재 이 [장치]에서 가장 변경하고자 원하는 것은 무엇인가요?"란 질문에 대한 응답


통합된 인텔® Wi-Fi 6(Gig+) 및 Thunderbolt™ 4 기술을 기반으로 합니다. 인텔® Wi-Fi 6(Gig+) 제품은 일반적인 노트북 Wi-Fi제품에 가장 빠른 최대 속도를 지원합니다. Thunderbolt™ 4는 eSATA, USB 및 IEEE 1394 Firewire*를 포함한 다른 노트북 I/O 연결 기술과 비교하여 40Gb/s로 노트북에서 사용할 수 있는 가장 빠른 포트입니다. 성능은 사용, 구성 및 기타 요인에 따라 다릅니다.